Perfectly Boo
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Overview
Perfectly Boo is an independent fashion brand primarily selling at festivals and shows across the UK.
They contacted me about upscaling their image to go from small and handmade to more established, luxury and fun.
They had a website that needed revamping, as well as organic social content creation and paid ads support.
After completing the website redesign and launching their first paid ads, we transformed their ecommerce to go from no sales to steady daily sales.
The journey
Brief
What I did
Results
To revamp the website and develop a robust ecommerce strategy with organic social and paid ads.
I redesigned their website (perfectlyboo.co.uk) to be more professional and brand-focussed, whilst transforming their social media to drive both awareness and sales.
Finally I incorporated a paid media strategy for both Meta and Google ads to drive further traffic and increase sales.
2,617% increase in reach from non-followers in first 6 weeks.
156% increase in profile visits.
423% increase in link clicks.
8% MoM increase in targeted followers.
6.6:1 ROAS (660% return on ad spend) on first meta conversion ad for high ticket item.
6600% increase in sales in 6 weeks
596% increase in store sessions
281% order value increase
1800% increase in total orders
123% increase in online store conversions
"I never expected to have so many sales so quickly or get so much social media traction. The website was everything I wanted it to be, and Hallie totally brought my vision to life. Hallie does exactly as she says she will and knows what she’s talking about. I couldn’t be happier and would recommend Hallie to anyone wishing to grow their business."
Nollie Keene, Founder of Perfectly